719 Archives - IGT Solutions Technology & BPM Services to the Travel Industry Tue, 16 May 2023 07:18:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 /wp-content/uploads/2019/01/cropped-arrow-32x32.png 719 Archives - IGT Solutions 32 32 Embracing the Social Element in the Loyalty Programs https://www.igtsolutions.com/whitepapers/embracing-the-social-element-in-the-loyalty-programs/ Tue, 16 Aug 2016 12:56:45 +0000 https://igt.ph/?p=719 Airlines and ground handlers are constantly looking for ways to improve load planning processes. With increased focus of travel companies on custAir travel and the associated loyalty program has become a commodity in today’s world.

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Embracing the Social Element in the Loyalty ProgramsDownload

With the rise of social media,  companies need to redesign the current structure of loyalty programs and integrate the social element to offer enhanced customer experience. Organizations can then reward not just the high value customers based on the transaction amount but reward social advocates as well.

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Loyalty program, also known as FFP (Frequent Flyer Program), is one area which has shown tremendous growth, since first such initiative was launched 30 years ago. In order to stay relevant in today’s context, airlines need to make some design changes in the current structure of loyalty programs. One exercise in this direction which will define the future is Social Loyalty – Effort towards rewarding not just the high value customers based on the transaction value but rewarding brand advocates as well. This change in design of existing loyalty programs will ensure that the brand evangelists are motivated enough to post good reviews and share their experiences with the brand at various social forums.

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